December 13, 2019

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Thursday, 13 December 2012 16:15

BMA 2012: Newcomers Shine in Star Studded Evening

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89.7 Bay embarked on a mission a couple of years back to promote the local music scene and considering the astonishing amount of tracks that have been played on the radio station throughout this particular year, it seems that their efforts are paying off noting that success has become their trademark. The ninth edition of the Bay Music Awards which took place last night at the Bay Arena in St Julians were running under the theme Party Like It's The End of the World and there was a buzzing feeling in the crowd featuring people of all generations, representing the various artists who were nominated or performed. The build up was intense and several people were left on edge until the first performance, even preceding the introduction of the hosts took place. A lot was riding on the evening which included live performances for the very first time and apart from some mixing issues in the beginning of two performances, one could say it was a huge success.

89.7 Bay well represents the upcoming generation of artists and it seems that the fans that they are bringing with them are becoming more vocal when considering that the new guard was well promoted and ultimately ended up winning the most awards amongst seasoned veterans whose music is still very strong with the right to garner airplay and even nominations. Nevertheless, when tele-voting is the source of the actual vote, it is to be noted that the fan base becomes notorious and the younger generation have become accustomed to this element. Without a doubt, the live performances went down well with the crowd noting that Scar, BrookeChristabelleDimal ft Lyndsay and Red Electrick gave the show the much needed boost to make it stand out. The audience was in full support to the act pictures above though as announced at the latter stage of the evening by Benjamin Glover, one of the three hosts of the evening which also included Dorian Cassar of Bay Breakfast and Nathan D from Malta's Top Ten and the Drive-time Show.

The Bay Music Awards have become a welcome event in the local music calender and it was quite the evening when considering that following a two year break from the scene, Ira Losco made her return following her successful stint with her new single What I'd Give during the summer. The 2002 Eurovision Song Contest representative has been relatively busy in the past couple of months working on a brand new album which will be unveiled to the public in January. In the meantime, the biggest winners of the evening; Red Electrick are making headlines in several fields with one of their co-writes also competing in the 2013 edition of the Malta Eurovision Song Contest which is taking place on the 1st and 2nd February 2013. We would like you to stay tuned to escflashmalta.com as our collaboration with 89.7 Bay continues to develop in the way that it has in the past couple of months.
 

http://www.youtube.com/watch?v=DGDv-GZAUSg
Last modified on Thursday, 13 December 2012 16:24