October 23, 2019

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escflashmalta.com in collaboration with Jagged House has been presenting a montly blog written by Ira Losco, a former representative of Malta at the Eurovision Song Contest and one of the most recognised female vocalists in the country. It has been almost two years, since the singer/songwriter decided to come back, and start teasing new material to fans of the competition. What I'd Give was a massive success and won her several accolades. Soon after, the launch of both the album entitled The Fire and the second single, bearing the name The Person I Am featuring guest vocals by David Leguesse. On the other hand, nothing beats the response towards the third single; Me Luv U Long Time, not even the fourth single, The Way It's Meant to Be.

My oh my oh my. And I thought January and February were going to be my ‘quiet’ months!! Not really. While I was in Manchester filming my latest video The Way It’s Meant To Be I got the call from PBS asking if I’d be interested in presenting the Malta Eurovision Song Contest with Gianluca. That was just 3 weeks before it actually happened. I was very pleasantly surprised by how well received Gianluca and I were. I loved every second of it! Sunday was also exciting as I bagged THREE awards out of my four nominations. Best Artist, Best Video for Me Luv U Long Time directed by The Bigger Picture and my ultimate favourite award: Best Album for The Fire!!! The following weekend I was in Serbia shooting for a Brazilian brand AND this week The Way It's Meant to Be held its number #1 position. Life is very good! These are my TOP 5!!

Sam Smith - Money on My Mind (UK)

I love Sam Smith’s voice. He’s the voice behind the sexy as hell “Latch” he doesn’t sound what he looks like at all though don’t you think? Hehehehe I love this garage movement, which has really picked up again the last couple of years.  I love what he’s done with ‘Naughty Boy’ too. Can’t wait to hear more from him.

Pharrell Williams - Happy (USA)

Pharell makes me wanna smile and dance. His music is always uplifting. I’ve always thought he was cooler than cool. Everything he touches turns to gold. The single was also accompanied by a 24 hour happy video, The singer-rapper-producer dropped a video for "Happy" that runs 24 hours and features a score of cameos, celebrity and otherwise. The interface for the video, found on the website 24hoursofhappy.com, sets the clip at a time corresponding to the local time of the viewer, with the ability to fast-forward, rewind and skip around to different times of the day, fantastic idea if you ask me!!

Lorde - Team (New Zealand)

I have a penchant for electronic pop. I am a big fan of singer song-writers like Sia and Robyn, who dominated the charts back in 2011. Lorde is the new kid in town and she’s got a whole bunch of attitude. She was quoted as saying that Taylor Swift wasn’t a good role model because she was so “flawless and unattainable.” However couple of months ago she was spotted at Swift’s very own concert in her native New Zealand. The two were also spotted hanging out together, they’ve buried the hatchet it seems!

Shakira and Rihanna - Can’t Remember To Forget You

The Colombian singer/song writer and the Barbadian sultry songstress, collaborate on this up-tempo new wave and reggae rock track.  Both recording artists have had their string of number 1 hits and this track is a very catchy pop tune which has you humming along by the time the second chorus kicks in, not to mention they are a sight for sore eyes in the music video. If I were a man I don’t know who I’d pick out of the two, they are just too beautiful!!

Paloma Faith - I Can’t Rely On You

Total epic FAIL with her Italian accent in the beginning part AND another painful try at it at the end of the video heheh however she makes up for it with that totally sick voice of hers, full of that attitude reminiscent of James Brown. With a hot new album, aptly called “A Perfect Contradiction” boasting producers such as Pharell Williams, Paloma Faith is going to be the IT girl  in the soul pop circle. The fiery red-head is, slowly but surely, leaving her mark on the pop world like never before!

As always stay tuned to my Facebook Fanpage for status/picture/video/music updates and video updates. My Special Thanks this month go to Coca Cola, The fantastic Team who worked with me at The Malta Eurovision Festival: Clinton at Hair Factory, Diane Nikolic at GLOW, Drew Warhurst, Rose Calleja, Godiva Topquality Hair. To the team who worked with me on the ME LUV U LONG TIME video. The incredible Production company THE BIGGER PICTURE, ONE Studios in Marsa, The Atrium, Justin Brincat, Clinton Attard @ HairFactory, Yuva House of Beauty, Drew Warhurst, Lynne Salomonoe Reynaud @ Brigitte Gauci Borda, Matthew Pace and Andrea Gauci. Stay tuned for another write-up on escflashmalta.com in a months' time as I announce my top five tunes for March, the third month of 2014!!!


Published in Editorials
Thursday, 30 January 2014 23:00

Malta: Ira Losco Releases New Music Video

At the Bay Music Awards, Malta’s most successful female singer/songwriter, Ira Losco revealed the name of the song which she has decided to release as the fourth single, that being none other than The Way It’s Meant To Be. This comes following the incredible success of her latest studio album, The Fire, with the first three (3) singles hitting the top spot at number #1. Hence, there is a lot of pressure on this single to succeed, in order to follow up the success of previous releases What I’d Give, The Person I Am and Me Luv U Long Time.

The Way It’s Meant To Be, produced by Howard Keith at Jagged House Studios and written by Ira Losco is being supported by a music video release, produced in the United Kingdom by video ink. Wearing dark red lips, Ira Losco is seen playing the piano throughout parts of the song whilst always wearing different coats, somewhat representing that she would like to feel loved. The additional choreography in the video and the ambient used is very much similar to that seen in the Oscar Nominated Movie, The Black Swan. Overall, another fine effort from the local singer/songwriter and escflashmalta.com guest writer, Ira Losco. Stay tuned to escflashmalta.com for all the latest news.

Source: Official Facebook Page


Published in Local Music News
Tuesday, 31 December 2013 17:24

Malta: December's Favourite Tunes by Ira Losco

escflashmalta.com in collaboration with Jagged House has been presenting a montly blog written by Ira Losco, a former representative of Malta at the Eurovision Song Contest and one of the most recognised female vocalists in the country. Around a year ago, following an extended period of time off, Ira Losco returned to the local music scene with the track What I'd Give which won her several accolades. Soon after, the launch of both the album entitled The Fire and the second single, bearing the name The Person I Am featuring guest vocals by David Leguesse. On the other hand, nothing beats the response towards the third single; Me Luv U Long Time.

This is my very last blog before the year 2013 leaves us and 2014 unravels before us…hopefully giving us some great times just like the previous year has. I would love to thank all of you for voting for The Person I Am and crowning it as Best Song in 2013 at the BMAs. I was over the moon, albeit being so terribly ill. You wouldn’t have believed I was able to get on that stage, had you seen the state of me in the morning!!! The Fire continues to do extremely well and as you all know, the  4th single you were asked to vote for has been chosen and is the mo-town influences ballad The Way It’s Meant to Be. It has already hit the airwaves and will be accompanied by a video VERY soon!! Watch this space for more info!! For my TOP 5 this month, I decided to choose my favourite TOP 5 seasonal tracks of all time. Here it goes..

Wham!- Last Christmas (UK)

When I was 3 years old my mother took my sister and I to Australia to visit family. We spent Christmas there and it was the first and only Christmas I remember in Summer. At the time Wham! were at their peak, and this song was blaring out of every mall, beach club, radio. You may think I was too young to remember all of that, but where music was concerned I was always very very aware of what was going on around me. This song will always remind me of Christmas time in Australia. 

Carol of the Bells - Mykola Leontovych with lyrics by Peter J. Wilhousky (Ukranian)

This just has to be one of my favourites. I know many people have selected  movies that they watch during Christmas time, mine, like many, happens to be “Home Alone” and I just adore the track on the OST sung by a children’s choir. I love the eerie, magical quality of the track. The chimes also play a huge part in making it sound so Christmassy, I just love this. 

Do they Know it’s Christmas/Feed The World - Band Aid (UK/USA/AUS)

Recently I watched a docudrama about Bob Geldof and how he went about organizing one of the most memorable concerts ever. I clearly remember watching Live Aid back in 1985, being mesmerized by the artists involved while they absolutely killed it on stage.  But before that I’d already gotten a taste of this incredible energy when Bob Geldof and Midge Ure set up Band Aid and got them to record ‘Do They Know It’s Christmas Time.’ The video accompanying the single featured all the artists who were prominent in the charts at the time, Sting, Phill Collins, Wham!,  George Michael, Bananarama, Boy George, U2 and many more. I’m so honoured to have met Bob Geldof a number of times in 2007/8. He is a fantastic man and I treasure his friendship and his wise words. 

Paul Mc Cartney - Wonderful Christmas Time (UK)

McCartney recorded the song entirely on his own during the sessions for his solo project Mc Cartney Project II.. Including royalties from cover versions, it is estimated that McCartney makes $400,000 a year from this song, which puts its cumulative earnings at near $15 million, not bad is it for a song which many claim to be one of his poorest compositions?….oh well…everyone’s got different tastes innit?

John Lennon - Happy Xmas War is Over (UK)

I simply HATE placing one of the Beatles second and the other first, however truth be told, I was always more of a John Lennon fan. I love both John and Paul, but John, will always make me go a bit weaker at the knees. John Lennon had this simple way of writing a song, which said it all so cleverly.   There was no beating around the bush. Just a very strong melody and words, which hit home. This track written in 1971, during the final years of the Vietnam War, remains one of the most poignant Christmas songs ever written.

I would like to thank you ALL for lending your support to me in 2013 and I look forward to performing and releasing music in 2014. My Special thanks go to: Diane Nikolic at GLOW, Drew Warhurst my stylist, Clinton Attard at HairFactory, Hebe at Classic Group, GUESS Jeans Malta, FCM Bank, Coca Cola and last but not least Jagged House Management. Thank you to escflashmalta.com  for giving me the opportunity to share my views with your readers!!! I will be playing LIVE at La Soiree’ Chic THIS NYE. The event has COMPLETELY SOLD OUT!!!! So I’ll see all of you coming there tomorrow!!!

As, always keep an eye on my Facebook Fanpage for status, picture, video and music updates. Click on the link in order to become a subscriber to my YouTube channel. Stay tuned to escflashmalta.com for all of the latest news and also a brand new blog for the upcoming year. In the meantime, make sure to purchase a copy of my studio album The Fire on iTunes.

Source: Ira Losco (Facebook, Twitter, YouTube)


Published in Editorials

In summer, Ira Losco launched her sixth studio album The Fire which spent well over two months in the top ten of the iTunes digital store and successfully spawned three singles; What I’d Give, The Person I Am (ft. David Leguesse) and Me Luv u Long Time. Nevertheless, she wanted a true connection with her fans as she commenced the search for a fourth single and therefore lined-up three songs, all of which bore a resemblance, despite being varied at the very same time. In a major collaboration with Coca-Cola and 89.7 Bay, she asked the general public, her fans to select her fourth single, and the choice was categorical, The Way It’s Meant to Be.

Ira Losco was clearly the star of this years' edition of the Bay Music Awards which took place last night at the Bay Arena in St Julians. She was awarded three prestigious awards by the end of the evening, including; the Presenters' Choice as voted by all the DJs at 89.7 Bay, the Best Song for her second single The Person I Am (ft David Leguesse) and a Recognition Award for always being there with current music for the past ten years, since the Bay Music Awards kicked-off in sterling fashion back in 2003. Remember that Ira Losco is a regular contributor at escflashmalta.com with a monthly blog in which she states her top five tracks. Stay tuned for all of the latest news.

Source: Bay Music Awards '13 (89.7 Bay)


Published in Local Music News
Wednesday, 16 October 2013 02:15

Malta: Reminiscent Ira Losco Keeps Options Open

Malta’s most successful female artist, Ira Losco seems to be reminiscing about her Eurovision experience back in 2002 in Tallinn, Estonia. She was the first ever Maltese artist to get Malta so high up the scoreboard in second place behind Latvia. Undoubtedly, Ira is surely one of the very few artists who managed to her reputation and a solid career after the Eurovision Song Contest. Alongside her management she was wise enough to use the experience as a springboard to other things and her career took off from there.

She has released six albums after her Eurovision triumph and the material in each and every album reflects Ira’s life, feeling and her gradual maturity. This is something helped her evolve as an artist especially since she started writing her own songs – making her material somewhat biographical. Her down to earth approach and her professionalism, apart from her great tunes, have always been two traits which are surely the reason why Ira is still popular up to this very day.

Her latest album came out early this summer and this was seen as Ira Losco’s comeback into the local scene since she hadn’t released any new material in quite some time. She was still ever so present into the scene with different gigs, television appearances and shows but she was always seen singing her old material. Her album released marked, one of the busiest summers in Ira’s career. Her new songs invaded the local airwaves and her videos achieved thousands of views.


Her comeback has been a solid one and one would assume that she is once again at the peak of her career yet again but we never know what to expect from the local starlet. A lot of music critics and die heart fans believe that Ira Losco is Malta’s best bet at getting the Eurovision Song Contest on our islands for the very first time and few would blame them - with a fresh sound, great image and a solid management team behind her she would be a great bet of doing extremely well.

This could serve up as a spring board to hit the foreign market once again and use the experience as her springboard to it. After her initial success, Ira never actually hinted that she would be interested in doing Eurovision again and a number of people would say that for some time she tried to distance herself from it. Few would blame her as the Eurovision was not seen in high regard with a number of people but the situation slowly changed and some of the biggest production houses became interests in it. Loreen’s international success had a lot to do with it and slowly the perception about the contest is changing.


With the Maltese submissions closing in exactly a fortnight from today, yesterday Ira Losco took her Facebook page and posted a photo with the following caption: “13 yes THIRTEEN years have passed since I represented Malta in Estonia.... Just 12 pouts away from the title!!! Whenever I'm asked if I would ever do it again... I never say no... But it would have to be the right time. Do you think I've changed much from the picture?” So the big question is… Does Ira think this is the right time? 

Well one would assume, that she might think it is. Why would she randomly post a photo of her adventure back in 2002, a fortnight before the submissions close? Malta is a Eurovision mad country and to have the local star teasing her fans and her followers in this manner, one would assume that she is up to something. It is rather obvious that this is all speculation but one thing is sure – Ira Losco seems to be interested. 

It might not be this year or the next, but you never know. Her career is riding a high wave of success here in Malta – it would be a great way to channel this success to the foreign markets through the blessed Eurovision Song Contest! Maybe one day we’ll get to hear ‘Malta – 12 Points’ and the show will close with ‘See you next year in MALTA’ but if this ever becomes a reality who is going to be the HERO to achieve this feat? Will Ira Losco manage if she decides to give it another shot?

Source: Official Facebook Page


Published in Editorials

escflashmalta.com is proud to denote that guest contributor, Ira Losco is still heading the digital charts on iTunes with her sixth studio album The Fire. This means that the record has managed to stay on top for eleven (11) consecutive weeks with the latest single, Me Luv U Long Time also managing number #2 on Malta's Top Ten, having led for three (3) weeks in a row and also number #1 on Bay's Top Thirty which also includes tracks from the foreign music industry. One has to denote that the female vocalists' humble beginnings came from the Eurovision Song Contest where her entry 7th Wonder composed by Philip Vella and penned by Gerard James Borg finished as the first runner-up.

One of the main elements behind her nationwide success is the fact that she has always been grounded and appreciates her fans, the people who have given life to her music. The latest music video supporting the release of Me Luv U Long Time is a masterpiece and has already garnered the attention of leading individuals in the industry who are somewhat signalling future award success for both the vocalist and production company, The Bigger Picture. With almost a quarter of a million views on the music video, it goes to show that apart from achieving local recognition, Ira is on her way to international success once more. The release of the single and the video has been promoted through several fan sites of the Eurovision Song Contest including; escXtra and Wiwiblogs amongst others. In the meantime, we urge you to stay tuned to escflashmalta.com for her latest blog for the month of September in the next couple of days.

Source: Jagged House, Emil Calleja Bayliss (image)


Published in Local Music News
Thursday, 05 September 2013 11:20

Malta: Video for 'Me Luv u Long Time' Released

Ira Losco, considered by many as the leading lady within the local music scene has just released the music video, accompanying the third single Me Luv u Long Time from the album The Fire. A favourite amongst her fans, the song has already managed to peak at the top position on Malta's Top Ten with Nathan D on 89.7 Bay and the PRS Chart which ranks the most airplay on all music stations.

The music video, directed by Francis Ghersci with production by The Bigger Picture is yet another impressive visual for Losco. All in all, there were around twenty-five people who were involved in the shoot, which took place at ONE Studios in Marsa. The Bigger Picture, Nexos Lighting, The Atrium, Portomaso Casino, GUESS and FCM Bank were vital in the realization of this video. Make up and hair was left in the expert hands of award-winning Justin Brincat and Clinton Attard. Drew Warhurst, Matthew Pace and Andrea Gauci provided wardrobe and props. 

This is the third music video for Ira Losco from her latest album and with such a background, it comes to show that she has become one of the most active local artists. With two previous hits; What I'd Give and The Person I Am which also successfully topped the charts and a studio album which managed to stay at the number #1 for eleven (11) consecutive weeks, it seems that Ira is truly reaching her peak as an artist, combining her songwriting and performing skills together. 

Fans are asked to visit the page to be informed about a competition regarding this video release with many prizes to be won. Besides the funny bloopers during the end credits there is also a link to be found for the making of video teaser. 2 making of videos will be released shortly. "I find it is of utmost importance to add a strong visual to music especially in today’s age. Releasing a music video with every single is a challenging task for obvious reasons but, I’m a firm believer that the audio and visual creative sectors compliment each other perfectly” concluded Ira Losco. Stay tuned to escflashmalta.com for another guest editorial by Ira Losco in the coming weeks along with more of the latest news.

Source: Press Release


Published in Local Music News