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Wednesday, 16 January 2013 02:20

MESC 2013: Reviewing the track 'Needing You'

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The Public Broadcasting Services has always sought to represent the country in the best possible way when it comes to music and therefore the organisation of the Malta Eurovision Song Contest came into existence for this reason, to make sure that the public along with an expert jury make the best possible selection for the prestigious event which is viewed by millions of people all across the world. Despite being small in terms of size, this country has produced some astonishing vocal talent noting the success being achieved on a foreign scale with various genres including: opera, pop, dance and rock amongst others. When the Eurovision Song Contest participation is in question, there were a number of consecutive top ten finishes throughout the nineties and with the growing number of participants, Malta also ranked highly on occasion whilst beating others to make it through to the final stage on three occasions, in 2004, 2009 and 2012 thanks to Julie & Ludwig, Chiara and Kurt Calleja respectively. Promotion is the key for success and as the competition is set to take place in around two weeks time, escflashmalta.com continue to promote each entry with a set of highly acclaimed people in the foreign music industry speaking their mind on each track with the eventual winner given an award on the programme 'Sas-Sitta' which airs on NET Television. The tenth entry to be presented is Needing You performed by Kevin Borg and co-written with Michael Clauss, Simon Gribbe, Dan Attlerud, and Thomas Thornholm. In the reviews below, you'll notice that Knut Oyvind Hagen is commenting instead of Sharon Vaughn who previously worked with Kevin Borg on his debut album.

Kevin Borg is definitely a well known figure in the music industry and not only within the local spectrum but even abroad having moved to Sweden back in 2008 with the hope of making it through to the live stages of the hit reality television show Idol which aired on TV4. He succeeded in passing through to the live phases and with remarkable performances every week, he seemed to be a shoe in for one of the top positions. Competing against the female Alice Svensson in the final, he was praised by the judges and was crowned as the winner with a high percentage of votes, going on sign a recording contract with Sony Music leading to the release of his winners single bearing the name With Every Bit of Me which peaked at number #1 as well as his debut album entitled The Beginning which fared just as well by reaching number #3. Following the release of another track entitled Streetlights, Kevin decided to part ways with the label because of creative control and has been co-writing a number of tracks with artists all over the country including the recent Idol runner-up Robin Stjernberg amongst others. Kevin tried his luck to represent Malta at the Eurovision Song Contest in the past, first trying out in 2006 with the track You're My Dream and then in 2007 with Whenever, both composed by Jason Paul Cassar and penned by Sunny Aquilina. They reached eighth and fourth place respectively but nevertheless, it gave him the courage to go and give it a shot on the foreign music circuit and it worked.

http://www.youtube.com/watch?v=mvmCqAwkxwo

Speaking to the local media, Kevin has come clean about his particular noting that he has indeed returned because of the public perception at this current moment stating that he would absolutely love to represent the country at the Eurovision Song Contest which will indeed be taking place in Sweden, the same nation in which he is still extremely popular. The entry he is presenting to the competition entitled Needing You has been co-written alongside Simon Gribbe, Michael Clauss, Dan Attlerud, and Thomas Thornholm. The significance of each songwriter has somewhat been recorded in the Scandinavian music industry especially the latter three who have proudly worked with the likes of Kikki Danielsson, Alcazar, Barbados, Afro-Dite, Fame, Pernilla Wahlgren, Jan Johansen, and Magnus Carlsson. It is important to denote that the same team had also co-written the Norwegian entry in the 2004 edition of the Eurovision Song Contest entitled High performed by Knut-Anders Sorum, finishing in a disappointing twenty-fourth place. Kevin Borg and Simon Gribbe are currently producing a number of tracks together as could be heard on soundcloud, some of which would have been suitable for the competition as well. It is yet unknown in which position he will be performing within the running order due to the fact that the producers will be taking care of it, in order to make sure that there will not be any clashes of genres.  

The Critics Speak Out 

Rating: 80%

Martin Isherwood: Good chorus melody - should really be called Unbreakable. 'Needing You' is vague, inverted, contradictory and unspecific. You wouldn't say this to someone so best not to sing it. Lyrics could be more clear. Good voice and good performance. Good strong melodies. Well put together track. Nice tune but lyrics are a bit vague. A big ‘love you forever’ ballad - just say that.

Stano Simor: Kevin can definitely reach the female audience with such a track. He has quite a beautiful colour to his vocal chords which together with the songwriters' production bring this ballad on an extremely professional level. Stunning performance.

Lina Eriksson: Kevin competed and won Swedish Idol a few years ago. There’s no doubt he’s a great singer. This is a beautiful ballad, with beautiful lyrics and the production suits it well. Good work!

Roberto Meloni: This is one of the strongest songs of the National Selection for Malta. Well, I was actually expecting more from Kevin Borg, but of course he is undoubtedly a very good singer and performer and he will do really well. A definite top three.

Knut-Oyvind Hagen: This is actually a really good boy-band ballad. Had Westlife released this 10 years ago, it would have topped the European charts. Slightly old fashioned, but excellent vocals make this a serious contender.

Source: Public Broadcasting Services, escflashmalta.com

http://www.youtube.com/watch?v=as2sMXXlXBk

Last modified on Wednesday, 16 January 2013 02:46